e/Predictive behavioral targeting

Information
has gloss	eng: Predictive behavioral targeting uses a linking of surveys and measurement data to open up the entire spectrum for behavioral targeting. The Predictive Behavioral Targeting system learns from user behavior combined with survey or other third party data in real time. Machine-learning algorithms are put to work in order to provide ad servers with precise profile information for the whole inventory. The technology used is the same as in research on artificial intelligence and robotics.
lexicalization	eng: Predictive behavioral targeting
instance of	c/Internet advertising methods