Information | |
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has gloss | (noun) a deceptive way of selling that involves advertising a product at a very low price in order to attract customers who are then persuaded to switch to a more expensive product bait and switch |
has gloss | eng: In retail sales, a bait and switch is a form of fraud in which the party putting forth the fraud lures in customers by advertising a product or service at an unprofitably low price, then reveals to potential customers that the advertised good is not available but that a substitute is. This use of this term has extended to similar situations outside of the marketing sense. |
lexicalization | eng: Bait and Switch |
lexicalization | eng: Bait-and-switch |
subclass of | (noun) the exchange of goods for an agreed sum of money selling, marketing, merchandising |
Meaning | |
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German | |
lexicalization | deu: Lockvogeltaktik |
Polish | |
has gloss | pol: Reklama przynęta z zamianą (ang. bait and switch) – nieuczciwa praktyka rynkowa polegająca na reklamowaniu się określonym produktem, po czym odmowie jego udostępnienia, z zamiarem promowania czego innego. |
lexicalization | pol: Reklama przynęta z zamianą |
Links | |
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similar | e/Bait and switch |
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